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Napa's Premier Branding Agency For Your Home

L’ A G E N C E is a team of professional realtors and marketing-minded leaders that have pioneered the “home branding” technique. “Home branding” is defined as presenting each home in its best light to tell a story that captures its uniquely marketable qualities. Our ambition is to make a bold brand out of your home that cannot be ignored and sets it apart from the other houses on the market.

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Florence Ropewelski

About Us

We are more than real estate agents. We are marketers. We are inspired by the disrupters, the creative thinkers and the innovators of the world. We believe that everyone and every house is unique and should be treated as such. Discover our mission, our core values and our promise to our clients and agents!

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From House to Home

Interior Design Services

For our buyers, our journey doesn’t end when we hand you the keys to your new house. In fact, it has just begun. We offer the same branding expertise after your purchase by partnering with a curated selection of contractors and interior designers who will tap into your individual style and ultimately transform A house into YOUR home.

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Florence and her team helped my wife and I purchase our 1st family home. Since this was our first real estate transaction we had a lot of questions about understanding the process. Florence & her associate, Joedy, made it easy. You will be hard pressed to find another realtor team in the Napa County who will make you feel as comfortable as they did. Their communication was always professional and timely. My wife and I would recommend Florence and her team to anyone.

Brian Tippin

I met Florence through my daughter-in-law. I was searching for a home in Napa, I had not sold my home yet in Alameda but was very close to getting it on the market. I found the perfect home for me on my second try. Florence negotiated with the Napa seller to take a chance on me by doing a congintce, No. one does that anymore. Florence was determined that it would work out for me in the long run. She was always available anytime when I was feeling like I needed to talk. She knows Real Estate and it shows! She is very professional without "in your face tactics" as I was looking at homes she always stepped back, keeping her opinions to herself unless I needed guidance. She worked extremely well with my Alameda Realtor. I feel as though I have made a new friend in Napa.


I met Florence at an open house in my neighborhood several years before I was ready to sell. I stayed in touch with her via email and she kept me updated on property values and sales in my area. When the time came for me to sell, I contacted her and explained that I had a resale "flipper" company interested in buying my house , and a private party, and I did not want the hassle of hiring and having repairs done on my own. She openly discussed the pros and cons with me and presented her plan for the sale of my property.
Her plan and support made so much sense that I signed with her and she handled all the hiring and monitored all the repairs and updates. I had already moved out of the area. Her expertise at marketing my property
made for a quick and profitable sale. She talked me through all the offers made and helped me understand the strength and weaknesses.
I would definitely work with her again. She made the process stress free for me.


Florence was amazing to work with. As first time homebuyers, we felt confident in her guidance and knowledge in real estate, local trends, history, and home/neighborhood potential. She was available at all hours of the day and made the home-buying process less daunting. While it can be stressful, she manages to bring positive energy and makes the process special and unique to each client. You can tell she genuinely wants to find the right fit. Florence truly went above and beyond for us (not to mention was available at all hours) and we would HIGHLY recommend working with her.

Julia Tarazoff

Florence is truly wonderful. She is polished and professional, friendly and kind, and is well-connected and supported by an incredible team that will help seal the deal on your real estate transaction!

My husband and I just closed on our first home and Florence has coached us through the process from beginning to end. We met with her at the beginning of the year to learn what the homebuying process is like. We always had the idea that homes in Napa were too expensive for us and thought that homeownership might be out of reach. Florence shared data for the Napa market, explained offers, escrows and closing costs, and connected us to an incredible lender. We left the meeting with better goals, a timeline, and hope that someday we would be able to buy a home of our own. We weren't 100% ready at that moment, but we stayed in touch with Florence and she continued to share listings with us so we could narrow down what we were looking for. About 6 weeks later, Florence sent us a link to a home that was not yet on the market that matched all of our criteria. She scheduled a viewing for us, we loved it, and then we worked quickly with Thomas to get pre-approved for a loan. Long story short, our offer was accepted and we closed on the property in 14 days. This truly speaks to Florence's skills as a real estate agent: she recommended and then crafted a competitive offer(despite us applying with a loan), coached us through counter offers, and then closed the deal with an ultra professional team(14 day close is no joke! Everyone has to work diligently when the ball is in their court). It was such an exciting day when we met Florence at our new house to get the keys. Of course she also had a bouquet of balloons and champagne! Thank you Florence for helping us with our first home buying experience! You have set the bar so high.


Florence was great! She made the buying experience easy for my wife and I. She had everything we needed when we needed. She is well versed in the current market and was able to get us into our first home quickly.


Florence was amazing and professional! We were first time home buyers and we had no idea what the process was in buying a home. Florence gracefully guided us through the entire process and answered all of our questions and throughly explained everything so we could understand it. We looked at many houses and we never felt pressured to put an offer in. We now have been living in our home for about 2 months, and we are beyond happy with our home. We highly recommend Florence to any friends and family and will use her expertise in the future! Thank you Florence for making our dream a reality, now we have a backyard that our daughter can run around in and make wonderful memories.


Florence was amazing! We were first time home buyers and she guided us through the process start to finish. She was always available to answer all of our questions and thoroughly explained everything so we could understand it. Florence made the entire experience comfortable. She had a detailed step-by-step checklist and timeline so we always knew what was next and what we had accomplished. She was upfront, honest and kept our expectations realistic. It was obvious that she wasn't selling us a house, but finding us a home. We first reached out to her at the end of September and closed on our home November 2nd. I couldn't imagine buying a home being any easier than it was with Florence. We really felt like we were her only clients. We won't go to or recommend anyone else!


Florence is a fantastic realtor. My husband, Mike, and I met her for the first time at another property where she was representing the seller. Although that property wasn't the right one for us, when we did find the right property, we knew we had to call Florence to represent us. Working against the clock, not only did Florence agree to show us the property within a few hours of contacting her, but she also wrote up an offer for us very quickly in order to meet the seller's deadline that same day. She also helped us find a loan agent as our's had just left on vacation and couldn't process our loan for us. Florence took the time to walk us through every step of the process during the escrow period. She was very willing to answer any and all questions we had, and she was always easy to contact either through phone, text or email. On top of Florence's incredible professionalism, she's just a great person...kind, compassionate and caring. Mike and I always felt like we were her top priority during the entire process. And the day we closed escrow and received the keys, Florence was with us to celebrate the completed purchase of our new home. Not only would we highly recommend Florence as a real estate agent, but we'd also hire her to represent us in our next sale or purchase in the Napa Valley area.


I have spoken to probably 2 dozen agents over the years, and Florence was by far the most helpful I have ever worked with. She volunteered out of the goodness of her own heart to come check out a property we were considering buying, and then assisted us from start to finish in closing the sale.

From negotiating the sale price to helping us find contractors to supporting us in managing some difficulties we found with the property, she was a consummate professional. Always available, always helpful. I couldn't recommend her more highly.

Betsy and Aaron

I will spare you our saga of moving to Napa from Southern California during a pandemic. Suffice to say, the market is impossibly competitive, lots of virtual tours, and we made multiple offers on houses before we finally got one. And it's a dream. All thanks to Florence and her tenacity, professi...

– Fred & Betty

We used Florence for our recent home purchase and are so happy we did. This is our 5th home purchase and we will only be using her in the future - She is now also helping us sell a property. You won't find a more knowledgeable, responsive, and professional realtor. Highly recommend.

– Ashley L.

Before working with Florence I had no idea what a great real estate agent was capable of. Florence is smart, savvy and knowledgable; she has the technical understanding to detect structural flaws, electrical issues, and grading problems. She is super responsive and will get answers quickly. Not onl...

– Eva S.

Florence was amazing! We were first time home buyers and she guided us through the process start to finish. She was always available to answer all of our questions and thoroughly explained everything so we could understand it. Florence made the entire experience comfortable. She had a detailed step-...

– RJ B.

Florence was amazing and professional! We were first time home buyers and we had no idea what the process was in buying a home. Florence gracefully guided us through the entire process and answered all of our questions and throughly explained everything so we could understand it. We looked at many h...

– Amy M.

It was a pleasure working with Florence . She is and incredible professional. Her communication and negotiation skills are impeccable. We love our new home in the Napa Valley region..

– Veronica P.

Absolutely amazing experience working with Florence. She helped us navigate one the country's most difficult real estate markets with ease, finesse, and grace. She gave advice that always had our best interests at heart, even if it meant extra work or effort on her part. Friendly, engaging, and ...

– Travis S.

Florence responsiveness, in-depth market research, and most importantly patience throughout our home shopping experience allowed us to find the perfect home. Home shopping during the pandemic was certainly unconventional. New requirements made for increased demands for Florence as a realtor, but s...

– Janette B.

I don't always take the time to send reviews but Florence deserves 5 stars without a doubt. She went above and beyond what I was expecting in order to sell my condo during the confinement period. I will certainly use her expertise and services again when I'm ready to buy a new property.

– Boris G.

My girlfriend and I had been looking at open homes for over a year. When we met Florence at an open house her knowledge of the market was apparent and she had style to boot. Many months later after seeing many more houses and meeting many agents we asked Florence to represent us. When we found the...

– Ben H.
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