Main Content


Napa's Premier Branding Agency For Your Home

L’ A G E N C E is a team of professional realtors and marketing-minded leaders that have pioneered the “home branding” technique. “Home branding” is defined as presenting each home in its best light to tell a story that captures its uniquely marketable qualities. Our ambition is to make a bold brand out of your home that cannot be ignored and sets it apart from the other houses on the market.

Napa Image
Florence Ropewelski

About Us

We are more than real estate agents. We are marketers. We are inspired by the disrupters, the creative thinkers and the innovators of the world. We believe that everyone and every house is unique and should be treated as such. Discover our mission, our core values and our promise to our clients and agents!

FHTH Image

From House to Home

Interior Design Services

For our buyers, our journey doesn’t end when we hand you the keys to your new house. In fact, it has just begun. We offer the same branding expertise after your purchase by partnering with a curated selection of contractors and interior designers who will tap into your individual style and ultimately transform A house into YOUR home.




I will spare you our saga of moving to Napa from Southern California during a pandemic. Suffice to say, the market is impossibly competitive, lots of virtual tours, and we made multiple offers on houses before we finally got one. And it's a dream. All thanks to Florence and her tenacity, professi...

– Fred & Betty

We used Florence for our recent home purchase and are so happy we did. This is our 5th home purchase and we will only be using her in the future - She is now also helping us sell a property. You won't find a more knowledgeable, responsive, and professional realtor. Highly recommend.

– Ashley L.

Before working with Florence I had no idea what a great real estate agent was capable of. Florence is smart, savvy and knowledgable; she has the technical understanding to detect structural flaws, electrical issues, and grading problems. She is super responsive and will get answers quickly. Not onl...

– Eva S.

Florence was amazing! We were first time home buyers and she guided us through the process start to finish. She was always available to answer all of our questions and thoroughly explained everything so we could understand it. Florence made the entire experience comfortable. She had a detailed step-...

– RJ B.

Florence was amazing and professional! We were first time home buyers and we had no idea what the process was in buying a home. Florence gracefully guided us through the entire process and answered all of our questions and throughly explained everything so we could understand it. We looked at many h...

– Amy M.

It was a pleasure working with Florence . She is and incredible professional. Her communication and negotiation skills are impeccable. We love our new home in the Napa Valley region..

– Veronica P.

Absolutely amazing experience working with Florence. She helped us navigate one the country's most difficult real estate markets with ease, finesse, and grace. She gave advice that always had our best interests at heart, even if it meant extra work or effort on her part. Friendly, engaging, and ...

– Travis S.

Florence responsiveness, in-depth market research, and most importantly patience throughout our home shopping experience allowed us to find the perfect home. Home shopping during the pandemic was certainly unconventional. New requirements made for increased demands for Florence as a realtor, but s...

– Janette B.

I don't always take the time to send reviews but Florence deserves 5 stars without a doubt. She went above and beyond what I was expecting in order to sell my condo during the confinement period. I will certainly use her expertise and services again when I'm ready to buy a new property.

– Boris G.

My girlfriend and I had been looking at open homes for over a year. When we met Florence at an open house her knowledge of the market was apparent and she had style to boot. Many months later after seeing many more houses and meeting many agents we asked Florence to represent us. When we found the...

– Ben H.
Testi Image