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Napa's Premier Branding Agency For Your Home

L’ A G E N C E is a team of professional realtors and marketing-minded leaders that have pioneered the “home branding” technique. “Home branding” is defined as presenting each home in its best light to tell a story that captures its uniquely marketable qualities. Our ambition is to make a bold brand out of your home that cannot be ignored and sets it apart from the other houses on the market.

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Florence Ropewelski

About Us

We are more than real estate agents. We are marketers. We are inspired by the disrupters, the creative thinkers and the innovators of the world. We believe that everyone and every house is unique and should be treated as such. Discover our mission, our core values and our promise to our clients and agents!

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From House to Home

Interior Design Services

For our buyers, our journey doesn’t end when we hand you the keys to your new house. In fact, it has just begun. We offer the same branding expertise after your purchase by partnering with a curated selection of contractors and interior designers who will tap into your individual style and ultimately transform A house into YOUR home.




Florence is one of the best realtors in town AND a great person. The real estate market has been difficult to navigate and has changed so much since I was a buyer. I was so tentative at first, and Florence had me jump right in, to focus on what I wanted and didn't want and to also keep an open mind ...

– Shana B

Nichole Douglas is an amazing realtor! She is very kind, knowledgeable, positive, and thorough. She helped us buy our first home together as husband and wife. Nichole was very attentive throughout the entire process. If we had any questions she made sure to answer them as soon as she could. Nichole ...

– Courtney K

Florence did an excellent job for us. Her expertise and professionalism are top notch! She has an incredible eye for detail and quickly knew the best way to stage and market the house for sale. She worked hard to negotiate the best deal and closing went smoothly. She knows the local inventory we...

– Amy S

Thanks to Joedy Michael and the L’AGENCE team we were able to sell our home after just a few days on the market. Joedy and his team understood the housing market in our area, which allowed us to market our home at a competitive price. He spent lots of time answering our questions. He provided obje...

– Matt and Jenny Churchman

Florence is an amazing realtor. She is extremely knowledgable and creative. She thinks outside of the box and comes up with creative solutions for bumps that may come up along the way. She is open and honest and really listens to your wants/needs. Her goal is truly to help you find your dream home a...

– Katherine Van Treese

Florence is knowledgeable, honest, very responsive and an expert in real estate and certainly plugged into and the community. I couldn't recommend a better person to have on your side in your adventure in finding your dream home!!

– Robert Dubben

Florence is amazing to work with! She was recommended by our close friends that had a wonderful experience working with her. As a first time homebuyer Florence was helpful in explaining the home buying process and patient in helping us find the perfect home to fit our needs in a difficult market. He...

– Lisa J. Schmidt

Florence is the absolute best! When we first started our home journey, Florence made sure to explore every possibility. She presented a lot of different scenarios to make our dreams come true. Throughout the whole process, she was very communicative and responsive. Her support and knowledge made us ...

– Natalie O’Kelley

Florence is amazing! She is knowledgeable, thorough, calm, and supportive. The idea of searching for and buying a home was daunting to us, and she instantly made us feel comfortable. She matched our energy and she would provide us with all the facts in order to make the best, most informed decision ...

– Madison Ellis

I want to express my sincere gratitude for the exceptional services provided by Florence. With professionalism and expertise, she facilitated an off-market house sale in Napa and condo purchase in San Francisco. Florence's proactive communication kept us informed throughout, addressing potential iss...

– Marissa Huang
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Relax Mood

Your home is meant to be enjoyed. Find a nook, sit back and relax.

Weekend Getaway Mood

Playlist to play in your home away from home.

Retro Glamor Mood

Grab a martini, dim the lights and set up the mood.

My New Home Mood

It's time to unpack boxes and turn this house into my home.

Spring Mood

Time to take the party outside. Enjoy your patio and smell the roses.