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Napa's Premier Branding Agency For Your Home

L’ A G E N C E is a team of professional realtors and marketing-minded leaders that have pioneered the “home branding” technique. “Home branding” is defined as presenting each home in its best light to tell a story that captures its uniquely marketable qualities. Our ambition is to make a bold brand out of your home that cannot be ignored and sets it apart from the other houses on the market.

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Florence Ropewelski

About Us

We are more than real estate agents. We are marketers. We are inspired by the disrupters, the creative thinkers and the innovators of the world. We believe that everyone and every house is unique and should be treated as such. Discover our mission, our core values and our promise to our clients and agents!

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From House to Home

Interior Design Services

For our buyers, our journey doesn’t end when we hand you the keys to your new house. In fact, it has just begun. We offer the same branding expertise after your purchase by partnering with a curated selection of contractors and interior designers who will tap into your individual style and ultimately transform A house into YOUR home.




Florence is an amazing realtor. She is extremely knowledgable and creative. She thinks outside of the box and comes up with creative solutions for bumps that may come up along the way. She is open and honest and really listens to your wants/needs. Her goal is truly to help you find your dream home a...

– Katherine Van Treese

Florence is knowledgeable, honest, very responsive and an expert in real estate and certainly plugged into and the community. I couldn't recommend a better person to have on your side in your adventure in finding your dream home!!

– Robert Dubben

Florence is amazing to work with! She was recommended by our close friends that had a wonderful experience working with her. As a first time homebuyer Florence was helpful in explaining the home buying process and patient in helping us find the perfect home to fit our needs in a difficult market. He...

– Lisa J. Schmidt

Florence is the absolute best! When we first started our home journey, Florence made sure to explore every possibility. She presented a lot of different scenarios to make our dreams come true. Throughout the whole process, she was very communicative and responsive. Her support and knowledge made us ...

– Natalie O’Kelley

Florence is amazing! She is knowledgeable, thorough, calm, and supportive. The idea of searching for and buying a home was daunting to us, and she instantly made us feel comfortable. She matched our energy and she would provide us with all the facts in order to make the best, most informed decision ...

– Madison Ellis

I want to express my sincere gratitude for the exceptional services provided by Florence. With professionalism and expertise, she facilitated an off-market house sale in Napa and condo purchase in San Francisco. Florence's proactive communication kept us informed throughout, addressing potential iss...

– Marissa Huang

Florence is a wonderful real estate agent! She was just perfect for us. She is very professional and dedicated to serve her clients while being friendly and easy going and reassuring at the same time. She listens well, has great ideas, thinks out of the box; knows all there is to know about real est...

– Bre

"If you're like me, you're prone to doing a lot of research when it comes to life's big decisions, like selling your home. So once I knew that I would eventually sell, I researched agents in the Napa Valley area and, ultimately, interviewed 4 very successful and reputable realtors. Everyone more or ...

– Hans M Gonzalez

"I cannot express enough how impressed I am with her exceptional service and expertise. From start to finish, Florence went above and beyond to ensure a seamless and successful home-buying experience for me. Her dedication, professionalism, and commitment to her clients are truly unparalleled. First...

– Justin and Nadia Kinkade

"Florence did an absolutely outstanding job in facilitating our finding a home and purchasing it at a fantastic price. She is so very knowledgeable regarding the whole process and understands the market thoroughly. We found the absolute perfect home for us in Napa next to my son, who she also helped...

– Mark Osredkar
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Relax Mood

Your home is meant to be enjoyed. Find a nook, sit back and relax.

Weekend Getaway Mood

Playlist to play in your home away from home.

Retro Glamor Mood

Grab a martini, dim the lights and set up the mood.

My New Home Mood

It's time to unpack boxes and turn this house into my home.

Spring Mood

Time to take the party outside. Enjoy your patio and smell the roses.