L’ A G E N C E offers a unique skillset to create real estate listings that cannot be ignored!
The Process:
- Brand Fundamentals
- Custom Staging and Property Styling
- Professional Photography and Videography
- Storytelling and Content Marketing
- Unique Property Website
- Luxury Marketing Material
- Experiential Marketing (Open Houses, Events, Launch Parties…)
Branding a house and applying our marketing expertise is our way to pay homage to years of homeownership, however long or short. Our goal, and sincere desire, is to deliver the seller an experience and a listing that honors the essence of their home and leaves them feeling content that the team they hired celebrates its uniqueness in every way possible.
With our “home branding” approach, we build bold, impactful and memorable listings that stand out in the marketplace and deliver exceptional results. We combine our extensive experience as agents with our ingenuity and marketing abilities to create a customized strategy for our sellers.
Our strategy begins by defining the essence of a house, uncovering the true soul of a home’s brand. We capture the special connection between an owner and house, and we use it to craft a narrative that forges a wider and deeper connection with potential buyers.
Once we’ve characterized the “personality” of the house, we develop the tools to bring the listing to market, ensuring the brand’s essence influences each piece of marketing support. We will stage the home, take professional photos and video, and create a custom website.
Once the brand fundamentals are in place, we will define and create collateral that aligns with the new brand, including:
- Flyers
- Social Content and Ads
- Property Brochures*
- Just Listed Direct Mail Announcement*
- Print Ads*
- Promotional Products*
- Events: We will allow buyers to “experience” the brand with first class open house events that excite the senses.
* For qualified properties
Trust L’ A G E N C E to market your house and set your listing apart. And remember…
An example… The Cake House in American Canyon
We listed this property in December 2021. The theme was “The Cake House” because after all, “Who doesn’t like cake?!”
We received 14 competitive offers within a week and the listing sold 7% over asking and $5K over the appraised value. That’s the power of branding. Below is the MLS description and photos from the listing (can you spot the cake in these photos?).
“Very sweetly updated, this 3-bedroom ranch-style home is ready for its new owners. With its wonderful curb appeal, this home sits on a large corner lot with mature trees, in a lovely neighborhood, near parks, shopping, restaurants and the famed highway 29. Inside, designer’s notes embrace a kiss of modern and touch of rustic, adding to the charm of this home. The natural light bounces off the freshly painted frosty white walls and open beam ceilings. Channel your inner chef in the sublime, remodeled kitchen featuring quartz countertops, stainless steel appliances and a large farmhouse sink. Brand sparkling new, the bathroom showcases a large tiled walk-in shower. Additional upgrades include newer caramel Pergo laminate flooring, updated lighting throughout, 4 multi-zone mini splits for heat and air, tankless water heater, stamped concrete driveway and back patio and new garage door. Best of all, this home is turnkey at a very appealing price. With this home, you can have your cake and eat it too!”
