HOW WE WORK WITH SELLERS
Our process begins with an in-depth consultation to understand the seller’s goals. We then analyze the sellability and marketability of the potential listing, assigning it a score. Based on this analysis, we create a custom strategic marketing plan tailored to meet the seller’s objectives. Finally, we present the focused marketing campaign to the seller for approval, ensuring it aligns perfectly with their goals.
WHAT IS HOME BRANDING?
Just as a new brand requires a strategic marketing plan to launch successfully, your house deserves a specialized home branding treatment. Our listing agents master both the science and art of pricing a home, consistently achieving multiple offers that often exceed the asking price.
At L’AGENCE Napa Valley, we’ve revolutionized real estate with our unique three-step home branding process. Combining our extensive experience with unparalleled marketing ingenuity, we’ve created a tailored approach that transforms houses into compelling stories, making them stand out in the market.
STEP 1: Analysis
In this initial phase, we uncover the essence of your house by conducting a thorough SWOT analysis to identify its strengths, weaknesses, opportunities, and threats. We also pinpoint its target buyers and assess the competitive landscape. This detailed evaluation helps us position your home effectively and develop a strategic marketing plan tailored to attract the right buyers.
STEP 2 : Makeover, Presentation, Collaboration
We transform the newly defined essence of your home into a distinctive, marketable proposition that sets it apart from others on the market. Our team of specialists — including stagers, property stylists, photographers, videographers, drone pilots, copywriters, website designers, advertisers, content creators, and open house stylists — collaborates seamlessly to craft an exceptional presentation that highlights your property’s unique appeal.
STEP 3: Execution
With the branding fundamentals in place, we develop powerful tools to bring your listing to market. Every piece of marketing support, from flyers and social ads to first-class open house events and luxury marketing materials, is infused with your home’s unique brand essence. This ensures your property not only attracts attention but also captivates and converts potential buyers.